Case Study: Large-scale web migration for tech leader

The Client

A leading global technology company specializing in electronic design and test solutions.

The Project

Redesign and migrate the Quality and Security team’s web pages to align with the company’s updated branding and improve accessibility for buyers seeking regulatory and compliance resources.

This large-scale project involved restructuring 44 web pages, updating 160 assets, and coordinating with global teams to ensure a seamless user experience.

Objective

To modernize and standardize the Quality and Security section of the website by:

1. Aligning design and content with the company’s rebranding efforts.

2. Enhancing usability for buyers accessing compliance and regulatory documents.

3. Training the Quality and Security team to maintain and update the new section.

Challenges

1. Unexpected Leadership Role: Took on the role of project lead, managing strategy, client presentations, and team coordination to keep the project on track.

2. Global Collaboration: Coordinated across teams in the U.S. and Asia, managing time zones, language differences, and varying levels of familiarity with AEM.

3. Training Needs: Developed training materials, manuals, and live presentations to educate the Quality and Security team on using AEM, branding conventions, and page updates.

4. Delays and Setbacks: Navigated challenges like staff turnover, retirements, holidays, and budget constraints, which extended the project timeline.

5. High Standards: Worked closely with the client to source imagery, ensuring compliance with branding guidelines (dimensions, naming conventions, alt text, etc.).

Approach

1. Content Strategy and Leadership

   • Assumed ownership of the project, creating a clear strategy and presenting progress to stakeholders.

   • Regularly communicated with global teams to address challenges and ensure alignment.

2. Content Audit and Information Architecture

   • Conducted a full audit of 44 web pages and 160 assets, mapping existing content into a streamlined IA for improved user flow.

   • Collaborated with stakeholders to ensure all information was accurate, updated, and organized logically.

3. Training and Documentation

   • Developed comprehensive training manuals and hosted virtual sessions for U.S. and Asia teams, teaching them to use AEM and adhere to branding standards.

   • Created step-by-step guides to simplify the process of updating and maintaining pages.

4. Content Migration and Design

   • Designed new web pages to align with the rebranded website, customizing layouts and content models as needed.

   • Sourced and approved imagery in collaboration with the client, ensuring compliance with branding and accessibility standards.

5. Project Management

   • Maintained detailed trackers for assets, approvals, and progress, breaking the project into manageable phases.

   • Kept all stakeholders informed and engaged, ensuring smooth approvals despite delays and setbacks.

Outcome

• Successfully led the migration of 44 web pages and 160 assets, delivering a cohesive and accessible section aligned with the company’s branding.

• Trained global teams to independently manage and update the website, empowering them with tools and knowledge for long-term success.

• Despite delays, delivered high-quality results that exceeded client expectations, with stakeholders praising patience, organization, and attention to detail.

• Received accolades from both the client and agency leadership, with one partner calling it "the most challenging and involved migration project" they’d overseen.