Case Study: Web revamp for elite business centers

The Client

A global tech leader specializing in cloud computing and virtualization.

The Project

Redesign and streamline web content for the company’s briefing centers — hubs for presenting customized solutions and cultivating high-stakes business relationships.

The redesign should emphasize their global presence and incorporate new virtual meeting options for remote and hybrid attendees.

Objective

Create concise, engaging webpage content that aligns with the company’s strategic direction, while collaborating with stakeholders and external web designers to meet a tight deadline.

Challenges

1. Balancing content priorities: Incorporating new messaging about virtual and hybrid meetings, while keeping copy concise and scannable for a web audience.

2. Space constraints: Crafting impactful messaging for small spaces with strict character limits.

3. Audience alignment: Tailoring the tone and style for high-level executives accustomed to premium experiences.

1. Research and insights: Conducted stakeholder interviews and reviewed brand materials to understand goals and audience needs.

2. Content models: Provided input on page structure and information hierarchy to enhance usability and messaging flow.

3. Copy development: Created multiple complete versions of page copy, each emphasizing different strategic goals. Presented options for stakeholder review, which enabled efficient decision-making.

4. Collaboration: Coordinated with external web designers to ensure content was seamlessly integrated into wireframes.

Approach

Outcome

• Delivered high-quality copy for two key webpages on time and within budget.

• Stakeholders praised the flexibility and thoroughness of the copy options, resulting in minimal revisions and an accelerated approval process.

• Incorporated new virtual meeting messaging into a full rewrite of the content, ensuring a sophisticated tone tailored to high-level executives.